Your Marketing Communication Plan made Easy

The Audience Creator is part of the Content Marketing Wizard suite. The Content Marketing Wizard is a hands-on, step-by-step method to generate a continuous flow of leads by systematization the use of social media and online marketing. It is targeted at Small Businesses that are often unfamiliar with online marketing possibilities or simply don't have the time to develop and manage an online marketing strategy.

With the Content Marketing Wizard

  • No external consultants are needed,
    because the Content Marketing Wizard is a practical, do-it-yourself method for online marketing.
  • You get quick results,
    because ten simple steps guide you through the entire process from marketing plan to creation, production, distribution, monitoring and conversion of content.
  • You get a structured framework to work in,
    so you don't have to figure out everything yourself.
  • Have complete control of your content creation and publishing efforts,
    because you get the tools to manage them.

Audience Creator

The Audience Creator is the tool for drawing up a general Marketing Communication Plan, which you will be perfecting as you go.

The Audience Creator consists of five wizards you follow:

  • Wizard 1 - Product
     Define your goals for your product or service, determine the characteristics of your market and determine measurable goals.
  • Wizard 2 - Audit Assess past and current marketing efforts. You define your current Audience Circle.
  • Wizard 3 - Targeting determine your targeted audience, design your personas. Summarize the Unique Promise Points of the service or product you are offering. Create a list of 'problems' your audience is struggling with that you can solve. Find the niche keywords that competitors don’t use with the KeyWordSearcher.
  • Wizard 4 - Tactics Determine the tactics to reach the audience you want to reach. Make a selection of the more then 40 available distribution channels en platforms. Determine the frequency on publishing the content. Determine the different call-to-action methods to convert your leads to prospects and to happy returning customers.
  • Wizard 5 - Planning Plan all the actions for creating and publishing content so everybody knows what to do and when. Good planning is the only way to create a sustainable process of publishing your business stories. And before you can start with executing the planning you determine the needed requirements.

Everything in the Content Marketing Wizard is explained in two ways. You get explanations and instructions on how to fill in the wizard. But you can also read about the entire process in the form of a story. We feel that people more easily take in complex matter when it is illustrated by an example. Our story about John and Tim takes this to another level.

Wizard Circle: What you get

  • Templates and instructions for the Audience Creator and Planning
  • The story of John and Tim, illustrating the entire process
  • The complete, filled-out Audience Creator of John
  • Theory that helped John to understand what he needed to fill in the Audience Creator
  • The complete, filled-out Planning of John
  • The Keyword Searcher spreadsheet tool with video explanation
  • Background information explaining the Wizard and theory on Content Marketing
On top of that
  • We keep you up to date on developments via our
    • social media
    • blog
    • mailing list
    • website
  • We send you a monthly special report focussing on a specific aspect of Online Marketing

How it works

The Audience Creator uses the Google Apps platform, making it very easy to collaborate with others. Purchase of the Content Marketing Wizard grants you access to all tools, templates and manuals. All use the Google Docs format.


You need a Google account before you can access the Audience Creator. This can be a full-blown Google Apps for Business account or simply a free GMail account.


Single User Access: EUR 197 for 3 months access to the Wizard Circle with the Audience Creator. EUR 27 per month after the first 3 months. (exchange rates apply)

Get the Audience Creator Now

Questions you may have:

Why do I need a Google Account?

The Content Marketing Wizard relies on the Google Apps platform to manage certain access-rights. It acts on Google accounts only. Therefore, it is needed that you log in to Google to gain access to the Audience Creator.

How often will I be billed?

Once for the first three months. After that you will be billed monthly.

What if I want to cancel?

You can suspend or cancel your membership at any time through PayPal.

The Content Marketing Wizard is great, but what if I need more?

Awesome! We also offer Content Marketing Wizard Coaching

Any other bonuses?

From time to time, we bring discounts on the Content Marketing Wizard related service, products or tools that will help you get ahead in using the online possibilities in the best way.

What is the other part of the Content Marketing Wizard?

The other part of the Content Marketing Wizard is the Story Creator. which is about creating effective content. It will be available shortly.

Please note: We do not provide technical support related to Google services.